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How to Plan your Marketing Budget

To plan your marketing budget for the year you must configure how much you attain within a month. Your revenue is a big factor in this budget and figuring if the steps are well worth it. There are many steps to plan your budget and there are also free advantages to be found on the Internet that can save you tons of money.  Be aware that some of the free advantages still require a great deal of work yourself, including research.  Next you must know how much you are willing to fork out for your business, where you will have to determine how passionate you are about your business and gaining loyal customers.

Some think you must spend all your money on SEO, which is also known as search engine optimization, a common marketing cost on the Internet. You must have a website, providing another cost. Along with a website, a blog is a useful implementation for marketing, and can be quite cost effective when it comes to informing users. It is possible that the blog may even turn into a source of revenue over time. With physical marketing, you will have to look for printing services for your flyers, graphic designing for your business cards, and will also have to spend time to find places to drop your flyers and business cards. These are just two basic forms of marketing, and by spreading costs evenly between the two methods to create an effective campaign, planning a marketing budget can become a relatively simple task, enabling you to reach out to customers while saving as much money as possible.

There is also social media, which can be very beneficial.  This is a great topic which deserves its own post.  I will cover some aspects about social media soon.  Contact me if you have any questions about marketing your business.

Don Stevens
585-694-8108

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